tag:blogger.com,1999:blog-79807837231828261592024-02-08T04:02:23.907-08:00Article-digestJohnhttp://www.blogger.com/profile/17320977539826769296noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-7980783723182826159.post-85143071966922650332011-01-29T03:24:00.001-08:002011-01-29T03:25:32.140-08:00Theo Paphitis uses Twitter to promote Boux AvenueIt's a sign of the times that one of the most recognisable businessmen in Britain<br />
has chosen to use Twitter to advertise his new venture for the first time.<br />
<br />
Theo Paphitis is a popular business man in Britain, he has helped turn around several well known brand names<br />
and his position on the popular BBC TV Program Dragons Den has made him a house hold name.<br />
<br />
Today Theo Paphitis chose to use Twitter to release the name of his new underwear<br />
venture Boux Avenue, along with a contest for his followers who can win one<br />
of 2500 ten pound gift vouchers when they register on the business's website.<br />
<br />
The response was incredibly positive with enough visitors hitting the website to<br />
take it off line.<br />
Could this incredible reception open the doors for other businessmen to use twitter to advertise their businesses.<br />
<br />
It was common Sense for Theo to use Twitter, he's a very well thought of<br />
business man with an incredible track record and thanks to his role in Dragon's<br />
Den he has a high media profile which has resulted in him reaching over 52000<br />
followers, many of which would have Re-Tweeted Theo's news to their Twitter Followers.<br />
<br />
People are fascinated in what Theo announces, when he talks people listen and it<br />
doesn't cost him anything to share his latest news, share his tips for aspiring<br />
businessmen, publicise his business news or pass on the many positive messages about<br />
his services that are left for him.<br />
<br />
It makes perfect great sense to use Twitter to reach your followers, and it's<br />
a plan that looks to have served Theo Paphitis well.<br />
<br />
For More information checkout <a href="http://jpmblog.com/">jpmblog.com</a>Johnhttp://www.blogger.com/profile/17320977539826769296noreply@blogger.com0