Saturday, 29 January 2011

Theo Paphitis uses Twitter to promote Boux Avenue

It's a sign of the times that one of the most recognisable businessmen in Britain
has chosen to use Twitter to advertise his new venture for the first time.

Theo Paphitis is a popular business man in Britain, he has helped turn around several well known brand names
and his position on the popular BBC TV Program Dragons Den has made him a house hold name.

Today Theo Paphitis chose to use Twitter to release the name of his new underwear
venture Boux Avenue, along with a contest for his followers who can win one
of 2500 ten pound gift vouchers when they register on the business's website.

The response was incredibly positive with enough visitors hitting the website to
take it off line.
Could this incredible reception open the doors for other businessmen to use twitter to advertise their businesses.

It was common Sense for Theo to use Twitter, he's a very well thought of
business man with an incredible track record and thanks to his role in Dragon's
Den he has a high media profile which has resulted in him reaching over 52000
followers, many of which would have Re-Tweeted Theo's news to their Twitter Followers.

People are fascinated in what Theo announces, when he talks people listen and it
doesn't cost him anything to share his latest news, share his tips for aspiring
businessmen, publicise his business news or pass on the many positive messages about
his services that are left for him.

It makes perfect great sense to use Twitter to reach your followers, and it's
a plan that looks to have served Theo Paphitis well.

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